Category: sethwCategory: sethw

I was honored to be asked to be Bree Noble’s podcast recently to talk about musicians trying to “make it all work” in 2025, coping with social media burnout, the vanity metrics, and how to maybe build something sustainable without sacrificing your sanity.

A lot can get distilled to the fact that a lot of what you post isn’t seen by like 95% of your followers. Or the gut-punch that every artist has felt, when you do everything “right” on social media and still get just four likes. As I put it on the show: “You reached fourteen people. That’s disheartening.“

We dug into what actually works, like playing a Tuesday-night show to fifteen people and making fans, or how grabbing a few emails after a set beats begging a platform to show your post to strangers on the internet.

Bree is a legend, and has spoken with so many artists over the years. She talks to Elaine Ryan about balancing gigs and sync work, Marc Christian about booking high-end events, Raven Rae about sustainable music careers – check out all of those interviews here!

Instead of “just launching” a new product or offering, see if people care first.

See how Mel Mitchell-Jackson does this to gauge interest on upcoming classes; they set up a section called Future Classes, which full descriptions and an email sign up for interested folks.

It’s time for the BIG MONEY PIZZA PARTY!

I’m not gonna promise $10,000 a month, but hey, let’s pay a phone bill, maybe. We’re gonna talk about paid offerings, Stripe, selling stuff online.

This’ll be a kind, gentle, safe space to talk about the cash money side of creativity without the HUSTLE and SALES talk.

Wednesday, November 19 from 12:00 PM – 1:30 PM EST

From Joe Pulizzi:

Take a piece of your content offline. As everything around us becomes digital and synthetic, physical experiences will be like luxury goods. A printed newsletter. A quarterly dinner. A local meetup. A short book. Even a small run of “best-of” print issues. Tangibility creates trust. When everything else feels virtual, something you can hold in your hands becomes memorable, meaningful, and rare.

Found this quote the same day I found out about the Six String Social Club!

Said David, “I’m glad people are digging this idea. It’s a giver of life to players to get together with each other.”

How can you move your content into the real world?

Q. How will I hear new music, find new things, see new art if I’m not on social media?

A. Did we not do those things before social media? Of course we did! Ask your friends, subscribe to newsletters, look up bands you see on flyers, read interviews with artists and see who they’re talking about!

See some fun answers from the community here!