THE BORING STUFF THAT ACTUALLY MOVES YOUR CAREER

Published On: November 28, 2025Categories: Community, Email Marketing, Replay, Work

Stuff we covered from a recent Office Hour Substack Live:

  • The “boring stuff” that actually moves your career, like emailing people, following up, doing the unsexy work that compounds.
  • Stop worshipping social platforms. Algorithmic reach is terrible, 90% of your audience doesn’t see your posts, email beats everything. RSS is even better.
  • Audience-building for musicians. Embed your music, play live, collect emails in person, nurture your actual fans, don’t drive traffic to Spotify or YouTube.
  • Let people pay you in multiple ways. Use Patreon, Ko-fi, PayPal, Stripe links; don’t make anyone jump through hoops to support you.
  • Local, in-person proof builds trust — photos of real events, showing up in the world, and letting that strengthen the online side of your work.

💬 Questions or thoughts? Email me.

Seth on the phone

I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️‍🌈🏳️‍⚧️

Join us — Get a 30 day trial for $10 and join our next Zoom call meeting!

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Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.

Email me: seth@socialmediaescape.club

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