THE BORING STUFF THAT ACTUALLY MOVES YOUR CAREER
Stuff we covered from a recent Office Hour Substack Live:
- The “boring stuff” that actually moves your career, like emailing people, following up, doing the unsexy work that compounds.
- Stop worshipping social platforms. Algorithmic reach is terrible, 90% of your audience doesn’t see your posts, email beats everything. RSS is even better.
- Audience-building for musicians. Embed your music, play live, collect emails in person, nurture your actual fans, don’t drive traffic to Spotify or YouTube.
- Let people pay you in multiple ways. Use Patreon, Ko-fi, PayPal, Stripe links; don’t make anyone jump through hoops to support you.
- Local, in-person proof builds trust — photos of real events, showing up in the world, and letting that strengthen the online side of your work.
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Email me: seth@socialmediaescape.club
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