FOLLOWING UP IS A STRATEGY YOU’RE AVOIDING

I wrote that maybe you don’t need more subscribers in early 2024:

“Setting a timer for 15 minutes and communicating with real people five days a week will probably get you more results than the hour you spend making one Reel for 153 “people” to see (and which will never be seen again after 12 hours).”

I re-sent this post to my email subscribers a year later (here), and someone replied that they were going to start reaching out to some people directly. A week later, they left this update:

“To report back ten days of scheduled reaching out to people every single day. I might have a job? Also new contacts and fun things to look forward to? What?!”

We’re always seeking new, getting more, growing, expanding, but there are so many people in our creative orbit, and most of them don’t even know about your latest work, your new project, or the big offering that you rolled out last week.

Following up is a strategy. You’re not trying to cast a large net, you’re focusing on who’s already in your world.