Category: TechnologyCategory: Technology

Recently, Joi Katskee missed a friend’s show. She asked about it afterwards, and they said they posted about it on Instagram, which we all know your social media followers miss almost everything you post.

She followed up with success story of her own art installation, and shared about the win on a recent Escape Pod Zoom call:

“I texted probably 15 people about the show rather than posting on Instagram, and maybe over half of them showed up. They were like, Yeah, I’ll be there. Thank you for the invite.”

Posting to the most amount of people always feels like the right move. But if no one sees it, what good does that do? Does it just let you off the hook?

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Meta is gonna do what Meta is gonna do, adding advertisements to WhatsApp: “ads built with privacy in mind.” Apparently it’s only in the Updates Tab, but as John Gruber says, “does anyone believe they’re not going to put ads in the other tabs sooner or later?”

Good discussion ensues on HackerNews about how folks have moved away from WhatsApp:

“I moved my family over to Signal years ago. Anyone new who wants to message me, I simply say “I’m on Signal” and if it’s important enough, they go and install it.”

Read the full thread here.

In March, 36 people signed up for a Zoom chat about organizing our digital photos, and managing our digital files without cloud services.

Let’s do it again, maybe? Sign up here if you’d be into this!

I don’t publish a paid newsletter, I host weekly Zoom calls with members. Substack’s ability to manage members is very limited, and they haven’t made any meaningful updates to their system in the four years that I’ve been using their platform.

That, along with other folks losing data without any help from the Substack team has made reassess how I want to run my business, which led to moving my paid subscribers to Memberful, who are owned by Patreon.

They were very extremely helpful, getting on Zoom calls with me to walk me through the process and answer my questions, which made the move that much easier. I’ve never had a Zoom call with anyone at Substack. Finding an email address to get the export process started was a challenge, too.

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Mario’s been shipping The Morning Shakeout every Tuesday for almost a decade, and the through-line is simple: doing the work every week is the “trick. It’s not hacks, not social reach, not “growth systems.”

We talked about how having your own website isn’t optional if you want staying power, how platforms come and go but archives and backlinks keep paying dividends, and why consistency beats trying to manufacture viral hits.

Mario’s approach is boring in the best way: show up, write, publish, repeat, and do it long enough that people can’t ignore you, and long enough that you actually figure out what you’re here to say.