Category: sethwCategory: sethw

  • Published On: September 4, 2025Categories: Social Media

    Social media is all smoke and mirrors:

    Adam Mosseri (head of Instagram) testified that the company has “invested hundreds of millions, maybe a billion or two, over the course of my tenure” on creators.

    These platforms subsidizing the work of “creators” is the classic “big teddy bear at the carnival” tactics (via Cory Doctorow). Build the illusion by making “successful” contestants, hoping people believe that they can achieve the same thing:

    “No one wins a giant teddy bear unless the carny wants them to win it. Why did the carny let the sucker win the giant teddy bear? So that he’d carry it around all day, convincing other suckers to put down five bucks for their chance to win one.

    The carny allocated a giant teddy bear to that poor sucker the way that platforms allocate surpluses to key performers — as a convincer in a “Big Store” con, a way to rope in other suckers who’ll make content for the platform, anchoring themselves and their audiences to it.

    Sure, you can stick around on social media and play the game, and maybe someday you’ll hit the algorithmic lottery, but please don’t let that become your long term strategy. Lottery tickets make horrible retirement plans.

  • Published On: September 3, 2025Categories: Community, Social Media

    I didn’t leave social media because I listened to the OFF THE GRID podcast and Amelia Hruby, PHD told me step by step how to delete my accounts, or give me steps 1-10 how I’d find work if I don’t have a LinkedIn account.

    I left the social media platforms because Amelia showed that it was possible.

    Artist Edgar Fabián Frías, from a recent Off The Grid episode, on leaving social media:

    “It’s like we’re all starting to reorient and move in a different direction. And of course it’s gonna take, you know, a lot of different shapes and forms.

    But I am just so excited to see like how we start to innovate, ’cause we’re all so creative and, and you know, there’s so many geniuses in our networks that I’m thrilled to see what happens when we start to kind of put our energy in this direction.”

    If there’s a map, there’d be no magic to it because it takes away the tension. When there’s no tension, it’s just color by numbers, something to follow, and if it doesn’t work out, you can point your finger and say, “see? I knew it wouldn’t work.”

    A new way is possible, and it’s gonna require some work, magic, and community to figure it all out.

    We’ll find the new way together, when dipping our feet into a creek, or during the conversation on a long drive home after a show.

  • Published On: September 3, 2025Categories: Social Media, Technology

    I didn’t leave social media because I listened to the OFF THE GRID podcast and Amelia Hruby, PHD told me step by step how to delete my accounts, or give me steps 1-10 how I’d find work if I don’t have a LinkedIn account.

    I left the social media platforms because Amelia showed that it was possible.

    Artist Edgar Fabián Frías, from a recent Off The Grid episode:

    “It happened because she showed that it was possible.  It’s like we’re all starting to reorient and move in a different direction. And of course it’s gonna take, you know, a lot of different shapes and forms.

    But I am just so excited to see like how we start to innovate, ’cause we’re all so creative and, and you know, there’s so many geniuses in our networks that I’m thrilled to see what happens when we start to kind of put our energy in this direction.”

    If there’s a map, there’d be no magic to it because it takes away the tension. When there’s no tension, it’s just color by numbers, something to follow, and if it doesn’t work out, you can point your finger and say, “see? I knew it wouldn’t work.”

    A new way is possible, and it’s gonna require some work, magic, and community to figure it all out.

    We’ll find the new way together, when dipping our feet into a creek, or during the conversation on a long drive home after a show.

    Amelia Hruby, PHD is a guest on next week’s Escape Pod Zoom call.

  • Published On: September 3, 2025Categories: Life

    Solid advice from Manuel Moreale:

    If you feel even the slightest of temptations to quit some of those stupid apps and sites, here’s my advice for you: do it. Don’t overthink it. Just delete your account, delete the apps from your phone, and start living a better life without them. And if you miss your friends, do something radical: pick up the phone you likely have in your pocket and give them a call. Or send them a text. Or go meet them in person if you can.

    Read more: https://manuelmoreale.com/you-will-not-believe-what-i-just-wrote

  • Published On: September 2, 2025Categories: Community, Life, Work

    Instead of posting 10 things on social media today, email 10 people you’ve never talked to before.

    Hop on a Zoom call, swap ideas, ask questions, tell them you like their work.

    What if just one of those people included your work in their next email? Or mentioned you on their podcast?

    Posting into the void lets us off the hook. “Well, I tried!” we can say.

    There’s tension involved in writing to 10 people directly, know that one person will most definitely read your email, and they just might respond.

Seth on the phone

You’re tired of social media, but wondering if there’s life after the newsfeed. That’s exactly what we figure out here – together. 🏳️‍🌈🏳️‍⚧️

See our upcoming Zoom schedule

Say hello. Ask about working together. Tell me how you’re doing: seth@socialmediaescape.club

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