Your work is changing culture
Writing this newsletter has been a solo endeavor for about two years, but I’ve switched that up in the past month by starting weekly Zoom hangouts to talk with subscribers about social media, online marketing, and (usually) cats.
I’ve walked away from those calls each week feeling stoked, and used our discussions as starting points for upcoming newsletters.
I do this because I can’t know all the answers, but we learn together.
In a recent video chat, Josh from Úzkost talked about playing a show in a mall.
Whether it’s something like Beth’s Introvert Drawing Club or Josh and his band Úzkost melting faces in a mall, the people in front of you provide the energy.
Do your best to find those people.
They might be in quiet cafes or calm Discord servers or… malls. I’ve met some fantastic people on Twitter earlier this year and by signing up for some online courses.
Maybe your people are waiting for you to carve a space for them.
From The Creative Shift by Dan Blank:
Back when I used to manage a bookstore and cafe in the 1990s, we would run multiple events each week. What would make a great event? 20 people attending. Even an event with 8 or 10 would be a success.
Imagine that your website is a place of refuge for your fans.
Your newsletter is a ray of sunshine for someone.
The magic you create helps someone get through bad times.
HINDZ brings calm and peaceful vibes with his YouTube videos. He’s carved that niche for himself, and it’s beautiful.
Make a space for what you do with your website, with your newsletter – the essential online spaces that you can own and control.
Your website can be more than YouTube embeds and Bandsintown tour dates.
Your newsletter can be more than tour JPGs and BUY NOW buttons.
Trust me – your biggest fans will appreciate it.
We have to do marketing, I know.
But how are we fostering community around the things that we do? How does it affect change and expand culture? How do we foster a creative and vibrant space with our work?
💬 Questions or thoughts? Send me an email.
One-to-one help via email. Let’s figure out your website, your newsletter, your online store without a Zoom call, new logins, or calendar links. Learn more here.
In this 90-minute hands-on session (and cohort?!), we'll be building a real web page together. You'll write some HTML (by hand!), add some style, and publish it to the internet before we say goodbye. Register here.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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