THE BORING STUFF THAT ACTUALLY MOVES YOUR CAREER

Stuff we covered from a recent Office Hour Substack Live:

• The “boring stuff” that actually moves your career, like emailing people, following up, doing the unsexy work that compounds.

• Stop worshipping social platforms. Algorithmic reach is terrible, 90% of your audience doesn’t see your posts, email beats everything. RSS is even better.

• Audience-building for musicians. Embed your music, play live, collect emails in person, nurture your actual fans, don’t drive traffic to Spotify or YouTube.

• Let people pay you in multiple ways. Use Patreon, Ko-fi, PayPal, Stripe links; don’t make anyone jump through hoops to support you.

• Local, in-person proof builds trust — photos of real events, showing up in the world, and letting that strengthen the online side of your work.