WHAT IF WE STOPPED CHASING?
According to YouTube CEO Neal Mohan at this years Cannes Lions International Festival, “YouTube Shorts is now averaging 200 billion daily views.”
On one hand, that 200 billion daily views is temping because we could start posting videos there and maybe get seen by some of those people.
On the other, we could skip it entirely and focus on the people already in our creative orbit. The people who read our posts and subscribe to our newsletter and listen to our music. Instead of chasing more, what happens when we chase impact and richness with the people right there in front of us?
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