WHAT IF WE STOPPED CHASING?

Published On: June 23, 2025Categories: Marketing, Social Media, Technology, Work

According to YouTube CEO Neal Mohan at this years Cannes Lions International Festival, “YouTube Shorts is now averaging 200 billion daily views.”

On one hand, that 200 billion daily views is temping because we could start posting videos there and maybe get seen by some of those people.

On the other, we could skip it entirely and focus on the people already in our creative orbit. The people who read our posts and subscribe to our newsletter and listen to our music. Instead of chasing more, what happens when we chase impact and richness with the people right there in front of us?

💬 Questions or thoughts? Send me an email.

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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️‍🌈🏳️‍⚧️

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