I hear it all the time – “my inbox is overflowing, I can’t keep up,” which usually leads to the idea that your newsletter is going to get lost in the shuffle of your subscribers inbox.

I subscribe to a lot of newsletters. I’m drowning, too. But there are names that pop up in my Newsletter folder that I will absolutely read. Names that make me smile. Newsletters that I know I will read and get something from.

You can be that for someone else. Believe that.

If you’ve got four subscribers, 40, or 400 – there are a certain number of people that will make time for you, week in and week out. Not everyone, but a subset of your total subscriber count. That’s the way it works.

So don’t be dismayed by the numbers, the trends, whatever – celebrate the few people who love the work that you do.