SPREADING THE WORD WELL

The other day on a recent Zoom call, someone was put on the spot. The classic, “wait, so what do you do?”

And for so many creative folks, it’s hard to explain. I’m not saying we need the perfect “elevator pitch,” but it with all things it helps to communicate what you do well.

Not perfect, not slick, but well.

Well enough, maybe. Just the right amount of spit and polish to explain what you do on a podcast episode, or in a Zoom room with a bunch of strangers, or at a backyard get together.

“Your work matters to you, but it’s hard to convince anybody that it should matter to them.”

Again, not as the elevator pitch to make the sale, but to help anybody understand why it matters to you. We’d love for other people, media outlets, etc. to spread the word about what we do, right? But how well are we spreading the word ourselves?