BUILDING IN PUBLIC WHEN YOU’D RATHER BE CHOSEN WITH JULIE LAUFER

I got to do a Substack Live with Julie Laufer (she interviewed me on her Be Cringe Podcast here), and we covered the NY Knicks, finding work, being in alignment, and more.

THREE BIG IDEAS

Trust is a credential. Julie landed a social media strategy client, not because that’s their background, but because of the trust that the client had in them. Build trust, build relationships, and see where that takes you!

Being a generalist can be an asset. There’s a role for the generalist, the problem-solver, the hard-working Josh Hart of the New York Knicks position, but most places / teams are hesitant to hire since it’s so non-quantifiable. It’s easier to hire someone who has done a certain role for a decade rather than the person that can pull together a team.

Alignment feels GOOD. Find bits and pieces where you can squeeze in moments of alignment throughout your day, and then do that over and over again over many weeks, months, and years.

TWO ACTIONS:

Stop waiting for the perfect positioning! Pull together what you can, do what you have to do, and stop waiting for the perfect moment, the perfect alignment of everything that comes together, to start doing the thing that you want to do. Stop waiting!

Trust your gut! The “right” choice is tempting, and lets you off the hook. But picking the path with more risk just might be the thing that’ll get you where you need to be.

ONE QUOTE:

“It’s like, well, I’m supposed to want a job,” said Julie. “I’m supposed to want health insurance. Like, I have a three-year-old. Yeah, yeah. Like, so, it’s hard to make those opposite choices. But I find comfort in the fact that they feel so right.”

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