MARKETING IS JUST TELLING THE RIGHT PEOPLE WHAT YOU’RE DOING

You’ve followed the advice, watched how everyone else is doing, tried all the tricks and trending things, and you hated it all. Just dreaded, it right?

You spent all that time begrudgingly, doing something you despised, then wondered why it didn’t resonate.

The problem with modern marketing is that we’re performing for everybody. We’re sanding off the edges, turning ourselves inside out to impress complete strangers on platforms that are built like casinos for attention.

Wouldn’t it feel so much better if you were just talking to people who got you, instead?

In 2023 I knew I wanted to talk to more people about leaving social media. Not selling courses, or writing a book, but talking to people about leaving social media. I started hosting weekly Zoom calls and I don’t do “marketing” anymore. I just tell people who like my work what I’m doing from week to week.

You’ve done the same thing for years on social media, but your followers missed probably 80% of everything you posted. It’s not that nobody liked your work, it’s that nobody knew about it.

It’s amazing what happens when you can actually reach your fans. Your email subscriber count may be less than your social media follower count, but that’s okay.

Because the truth is this: you can build a fanbase, but if you can’t reach your fanbase, you’re at the mercy of the algorithms, and you don’t want to play that game because it’s a game you can’t win and it never ends.

Instead, send an email once a week, talking about the work you make for the people who’ve signed up and said they want to hear from you.

When you can reach those people, they can support your work, which makes the whole “marketing” thing feel a lot easier.