YOUR RANDOM POSTS CAN BECOME FULL FLEDGED NEWSLETTERS

Everything you post, big or small, can inform the next thing you post. This from Debbie Weil, emphasis mine:

“I had decided not to publish this week; my editor Erin Shetron was taking a week off to drive across country, as she moves from Oregon to Philly. So I figured I’d take a week off too. But I missed writing and publishing; I pulled out my laptop yesterday afternoon and wrote this in about three hours. It’s not deep or difficult (it’s partially based on some Notes I wrote earlier).”

Your ardent supporters are on your email list, but most will never see your Note on Substack, or a random post on Threads, so repurpose that work for your subscribers!

I’ve said this for years – if you’ve been posting on social media for years, writing your next newsletter is easy, because it’s already written.

Most of your followers didn’t see your latest social media post, so re-use the photos and text and ideas and craft them into your next newsletter, where more people will see it. Give those “random posts” oxygen, new life – you never know where they might lead with the right attention!