HOW I BUILD ENGAGEMENT OUTSIDE OF SOCIAL MEDIA

Someone asked me about finding engagement outside of social media on today’s Substack Live.

I get asked this a lot, and it came up in a great conversation with Deanna Seymour on her podcast that I recorded earlier today.

My answer isn’t super complicated, but it does require patience. I make it work by showing up on other people’s channels (think podcasts, YouTube interviews, live sessions) and having genuine conversations.

I don’t do this as a growth hack. I’m not expecting a thousand people to rush to my site. Maybe ten people really hear me, and two of them subscribe to your newsletter, and if I keep doing that, those twos and threes add up.

The real trick is consistency, though. One podcast every four months ain’t gonna move the needle. But showing up regularly, having good conversations with good people, and letting their audience find me over time – that’s how all this works without social media.