MARIO FRAIOLI SENT A NEWSLETTER EVERY TUESDAY FOR 10 YEARS

Mario’s been shipping The Morning Shakeout every Tuesday for almost a decade, and the through-line is simple: doing the work every week is the “trick. It’s not hacks, not social reach, not “growth systems.”

We talked about how having your own website isn’t optional if you want staying power, how platforms come and go but archives and backlinks keep paying dividends, and why consistency beats trying to manufacture viral hits.

Mario’s approach is boring in the best way: show up, write, publish, repeat, and do it long enough that people can’t ignore you, and long enough that you actually figure out what you’re here to say.