ANNOY, RETRACE, REMIND

Not everyone see your stuff. Not even all your fans.

There are plenty of “old” things you can repurpose and share with your fans:

• Upcoming tour dates, photos from previous tours
• Six month old releases, early product drops
• Old interviews, playlist adds, cool reviews

Remind people about interview you did earlier in the month (like my talk with Laura Kidd, an independent artist whose recent album ‘Obey Robots’ hit #14 on the UK charts, or the interview I did with Matt DeBenedictis, the Manager of Compliance at Mailchimp, or Zao drummer Jeff Gretz).

Your biggest fans might know these things, but not everybody does.

I bet half of you didn’t know I interviewed the drummer from Zao.

So with that, 70% of your social media followers probably missed that cool feature you shared, or a special you’re running in your web store.

Remember when Metallica released the first music video from their new album ‘72 Seasons’ (which just came out)?

Since releasing their video for ‘Lux Æterna’ on Monday, November 28th Metallica has not taken their foot off the gas:

Twitter posts: 17
Instagram posts: 18
Facebook posts: 19

That’s over 50 posts since MONDAY.

Remember – you’re an artist; get creative in repeating all the cool things you’ve done on socials, in your newsletter, and on your own website.

The multi-media world is busier than ever, so casually mentioning your latest offering once or twice ain’t gonna cut it.