THE BORING STUFF CAN CHANGE YOUR LIFE

I spoke with Steph Benedetto of The Awakened Business today, about focusing your precious time on things that actually work.

Taking an hour to make a video to post on Instagram that 95% of your audience will never see might not be the best use of your time.

• Replying to some emails might take just a few minutes and net you bigger results
• Getting in touch with people who do the things you’re seeking to do
• Sending notes to people you admire might open some doors.

Posting on social media is easy and quick and gets you off the hook – “hey, I did something today!”

But sending one email to somebody is hard, because the person might not write back, or they might let you down.

One is a lottery ticket, but the other has better odds. You don’t need 10,000 likes, you just need a few good people in your creative orbit to change your life.