LOCAL ENERGY, TINY TWEAKS, AND GETTING 5% BETTER

Published On: August 23, 2025Categories: Community, Social Media Escape Club, Work

This week on our weekly Escape Pods, we kicked things off on Monday by talking about letting go of misaligned content and making space for better signals. We explored the tension between short-term platform growth and long-term creative sustainability, and how even small changes (like a new name or format) can breathe life back into stalled projects.

On Thursday, we were joined by my friend and Peabody Award–winning producer Sean Cannon, who traced his path from my little music blog to AOL Music chaos to deep-dive investigative podcasting. We talked about chasing weird stories (Run the Jewels + cat rap, and boxing Ted Leo), and how getting just 5% better each time can transform your work.

Then on Saturday’s Escape Pod Mini, we brought things back to the local level, like flyers on bulletin boards, in-person readings, and rebuilding creative energy offline. We talked about the sting of unsubscribes, the strange dance of asking friends and family for support, and how renaming your newsletter or project might be exactly what opens our next chapter.

If you’d like join our Zoom calls, sign up for a 30 day trial here. That’ll give you time to sit in on a few calls, and even get two free replies of my Email Guidance offering.

◾ ESCAPE POD VIDEO CALL #078 – back to it’s normal time!
Mon, Aug 25 from 9:00 AM – 10:00 AM EDT
REGISTER HERE: (Members only)

◾ “let’s work on our websites together” virtual co-working – back to it’s normal time!
Casual Zoom hang out where we work on our own websites, write newsletters, edit photos, and other creative endeavors. We may take 10 or so minutes to talk about someone’s internet / website challenge.
Tue, Aug 26 from 9:00 AM – 11:00 AM EDT
REGISTER HEREhttps://lu.ma/8u8oxzw1 (free!)

◾ THE “SHOULD I IMPORT MY EMAIL LIST TO SUBSTACK, THE NIGHTMARE OF CROSS-PLATFORM UNSUBSCRIBES, AND OTHER LAPTOP-HURLING BUSY WORK” WORKSHOP
Join me (Seth Werkheiser) for a 90 minute interactive workshop on the endless decisions that come with running a newsletter in 2025.
Wed, August 27 
from 12:30 PM – 2:00 PM EDT
REGISTER HERE: https://lu.ma/uqrfb65q (free for members)

◾ ESCAPE POD VIDEO CALL #079
Thu, Aug 28 from 2:00 PM – 3:00 PM EDT
REGISTER HERE: (Members only)

Sign up for a 30 day trial here

ROOM BUILDING 4 CREATIVE CONNECTION

​Have you wanted to start a GROUP ZOOM CALL but don't know where to start? Start here! I believe magic happens when we gather people to trade ideas, share challenges, and remember we’re not doing this alone, so this month we’re diving into how to get started with building small, intentional spaces online.
ROOM BUILDING 4 CREATIVE CONNECTION
Seth on the phone

I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️‍🌈🏳️‍⚧️

Join us — Get a 30 day trial for $10 and join our next Zoom call meeting!

Looking for personalized help? Check out my Email Guidance offering.

Need help now? Book a 1:1 call here.

Email me: seth@socialmediaescape.club

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ROOM BUILDING 4 CREATIVE CONNECTION

ROOM BUILDING 4 CREATIVE CONNECTION

Wednesday, October 29
12:00 PM – 1:30 PM EDT

FIND OUT MORE HERE

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