UNSUBSCRIBES AREN’T YOUR BUSINESS

If you’re a musician playing on stage and see several people walk out, you don’t stop and go, “Hey, here’s some pop tunes you’ll like!”

Seth Godin recently said:

“You might be able to get the folks in the back row to smile a bit if you play your hit song just like it is on the radio, but perhaps your objective is to please the real fans in the front row–by jamming on something new.”

Focus on the audience that stays.

The first song you write might not be your finest work. Nor your first sculpture, sonnet, play, or novel. But if you’re course-correcting at the behest of every audience member, you’re not making art, you’re doing color by numbers, trying to please the most people while excluding yourself.

Your direction matters most, so stick with it.