I loved this point from Michael Gilbride of MAD Records so much I made an audio clip from the What Am I Making Podcast, hosted by Matty C.

I’ve been saying this for a minute – use the same magic and creativity that you put into your music and your art and your videos, and use that same spirit in how you market your work. How you grow. How you shape the business, and how you want to operate in the world.

Hear the full episode here.