MAKE LESS RISKY BETS
Michael Gilbride talks about spending big bucks in hopes of a big return. Most of the time we call this gambling!
“Instead of spending a sh**load of money on a music video and praying it goes viral, what could we do that would guarantee her music gets in front of her target audience?”
The artist had a song about body dysmorphia. Rather than making a music video and hoping her target audience would see it, she ended up booking a performance at an outpatient center for eating disorders.
In doing this, she’ll perform in front of an audience more likely to appreciate her message. That’s the guarantee, the possibility of making one fan.
Spending thousands on a music video may lead to the same outcome, sure, but performing in one space for a few people is a safer bet.
💬 Questions or thoughts? Send me an email.
In this 90 minute Zoom call we're building a real link-in-bio page together. You'll start with a template, make it yours, and publish it to a real web server before we say goodbye. And we'll be using totally free tools. No monthly plans. Zero experience needed. Sign up here.
Live sessions weekly: Co-working (Tuesdays at 12pm EST), Escape Pod group calls (Thursdays at 2pm EST, monthly special guests), and occasional Mini Q&A sessions. Start with a one month membership here.
READ MORE POSTS ABOUT:
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 day membership and hop on our next Zoom call meeting!
Email me: seth@socialmediaescape.club
Subscribe via RSS