DON’T CENTER YOUR COMMUNITY AROUND SOCIAL MEDIA

Someone on a recent Escape Pod Zoom call shared a perfect example of how social media isn’t a great way to organize an event.

They told us how an organization was promoting an event entirely through Facebook. Now, this person is a valued part of this community, but they’re not on social media, so they had no idea it was happening!

They only found out via text from someone else, and when they showed up, organizers and members hugged them and said, “Oh, thank goodness we didn’t know that you were going to make it!”

This is why you don’t center your community around social media, because even the people that follow you aren’t guaranteed to see every update. Consider than in 2026, a growing number of people aren’t even on social media anymore.

So get phone numbers, get an email addresses, heck, get mailing addresses; it’s time to get away from trusting the social media algorithms, and get back to connecting directly with your people.