DEANNA SEYMOUR ASKED ME HOW I GET NEW PEOPLE WITHOUT SOCIAL MEDIA

Denna Seymour asked me a question I get a lot: “how do you get new people when you’re not on social?”

By doing cool stuff with cool people, just like this.

I did that Lex Roman mixer thing, met interesting people, you and I connected, and now we’re talking. A few people listening to this are gonna be like, “Who’s this guy?” They’re gonna click over, and a couple of them are gonna be like, “This is cool,” and they’re gonna subscribe.

And I just keep doing that over and over again. I reach out and try to get people to do Substack Lives with me — come on, we’ll do a live stream together. They tell people, “Next Tuesday I’m talking live with so-and-so.” I put that on my website, they tell their friends, and so on.

I literally try to do that week after week after week, like 50 weeks a year. Get on a podcast, do a live, do a live stream — over and over again. That’s how I do it.

Everyone is different, and has varying bandwidth for their marketing and outreach efforts.

Have you tried billboards? Sky writing? I’m half-kidding, of course, but there’s a million different things you can do between social media and doing nothing. It’s up to you to find what works for you.

Listen to “Building a Business Without Social Media with Seth Werkheiser” here.