A BLOG POST MIGHT LEAD TO YOUR NEXT BIG THING

I get to talk to a lot of creative people, and whenever I mention the whole “having a website,” folks tune out. I think this happens because for the last decade we’ve been hammering our creative round pegs into the templated square hole website builder platforms, and they feel gross.

Not to mention we’ve been throwing our best work onto social media platforms, where at least we get some LIKES and replies on occasion, right (even when hardly anyone sees them).

For me, posting to my site (like right now) is lower stakes writing. I don’t need to think about if an algorithm will pick it, or if someone might misinterpret me and leave a nasty comment.

This site exists between something like Morning Pages, which no one will see, or a full-blown email newsletter, which goes to thousands of people.

Here is where ideas germinate, in public, with just enough tension. Something I write is likely to be referenced a week from now, or even a year (or more) later.

“My blog posts inform the posts I haven’t written yet, they become the solutions to problems I didn’t know I had. They get referenced in member calls and workshops. They become subconscious scripts for future conversations I’ll have months from now.”

Good ideas have to start somewhere.