MAKE YOUR WEBSITE AS LIVELY AS YOUR SOCIAL MEDIA FEED

Got this from musician Dom Aversano on a recent live stream (edited for clarity):

“I was thinking about recreating the recommendation aspect (on my website), which is what social media tends to excel at. I remember when websites used to have links to other sites… My issue with websites is they can feel lonely sometimes — not in terms of traffic, but more in the sense that they tend to be about individuals rather than groups. My sense is that social media is popular partly because it feels like a party.”

Most of our websites are mullet marketing – business up front, party in the back.

We invest all this time and energy in the social media space – interesting videos, fresh updates, lively banter, etc. That’s the “party in the back” part of the mullet. Fun, fresh, exciting (for the 10% of your audience that even get to see it).

Then, when anyone does end up on our website, they see your head shots from two summers ago, seven month old blog posts, and twenty links spread across the header and footer for someone to make sense of.

I’m not even saying you have to stop posting on social media. I’m just saying put some of that same material on your own damn website. Stop the mullet marketing.

And to Dom’s point – yes, talk about other people! Link to other projects! I linked to Dom’s website at the top of this post – go check out his work! We’re in this together, learning as we go, and there’s no reason we should be doing this alone.