TELL STORIES IN YOUR EMAILS

From strategist and facilitator Caitlin Mayance,

Hey brands, why you still sending out storyless emails in 2026? You have direct access to a personal inbox – no algorithmic nonsense – and you’re leading with a promo or tiny lil ad?! Come on

When the bare minimum is copy and pasting your pre-existing marketing materials and hitting send to ALL is your strategy, expect bare minimum results.

Some of the most fascinating stories are being told on rented platforms, while email newsletters are filled with recycled social media images and [$NAME] placeholders.