BUILDING AN AUDIENCE WITHOUT SOCIAL MEDIA WITH RUSSELL NOHELTY

I joined Russell Nohelty as a guest on his Substack Live as part of his January Joy(ful) Growth Club.

“If you gain a thousand new followers on social media, you might reach ten percent of them. Might as well get a hundred people on your email list.”

One of my favorite lines to throw around, ‘cuz it’s true!

Russell and I talked about building creative careers without relying on social media, using music, writing, comedy, and live events as examples of how audiences actually grow: slowly, locally, and through lots of repetition – because no one sees everything we post!

“I don’t do (Substack) Lives where there’s no energetic exchange beyond that hour,” said Russell, “I want something I can give back to my audience.”

The conversation covered message repetition, storytelling around your work, why most people don’t see everything you publish, and how having an audience gives you the freedom to make work that isn’t optimized for going viral but still matters.