TAPEHEAD CITY
If you’re already posting images on Instagram, you’re sitting on newsletter material whether you realize it or not. Reusing those images in email isn’t cheating or lazy, t’s just practical, and like I say, most people never see your social media posts anyway.
My buddy Bill sent me this email from Tapehead City that did this perfectly: the same cassette photos from Instagram, dropped straight into an email, with no fuss or overthinking.
The small additions matter, too. Don’t just copy and paste. Add a sentence, a bit of context, an extra detail. The feed gets the quick bits; the newsletter gets the extended version. Same work, more mileage, and a better payoff for the people who actually signed up. This is how email quietly becomes the main event instead of an afterthought.
💬 Questions or thoughts? Send me an email.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
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Email me: seth@socialmediaescape.club
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