LET’S DO BETTER THAN VINYL MOCK UPS
We’re all uploading video to social media, then sending out email newsletters with vinyl mock ups.
If you don’t know what I mean by vinyl mock ups, I mean stuff like this:
I get it – there’s definitely a place for that (like your online store), and for some of you with 10,000+ email subscribers it does the job, but this takes me back to my idea of mullet marketing.
Your social media is fresh videos!
IG stories are fun and spontaneous!
Your Twitter takes are sassy and smart!
Your feeds are bursting with amazing concert photos!
Then your email newsletter is… an image of a record.
How boring.
This isn’t even a matter of budget or time – you already have the images and videos uploaded to social media, and they’re sitting there unseen by (sometimes) 70% of your fans – fun!
Host your videos somewhere like YouTube or Vimeo. Use WordPress? Upload right to your site with VideoPress. Use SquareSpace? You can upload 30 minutes of video direct to your site. Upload videos direct to Substack.
THEN, screen shot your video for your next newsletter, and link to YOUR SITE.
Your website, the place where you sell concert tickets, vinyl, shirts, and all your other products that your fans like to buy.
More people to your website means more people buy things.
I’m not even good at math, and I know it works.
Getting 10 people to your site might not lead to many sales.
But get 100 people to your site, and see what happens.
Instead of sending 1,000 fans to YouTube to watch a video, or a DSP to stream a song, put your best material on your site and include a link – your fans will click it!
💬 Questions or thoughts? Send me an email.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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Email me: seth@socialmediaescape.club
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