PUT OUT YOUR BEST WORK EARLY AND OFTEN

Should you wait until you have a lot of email subscribers before sending your first newsletter?

No.

Learn from Chris Spencer of Unsane, from an interview with Echoes and Dust:

“We played a show at CBGBs, we got offered a show with Sonic Youth and we got there to find out that we were playing the graveyard shift, which was actually after Sonic Youth … we had to go out and the place cleared out and we went on to like twelve people!”

Got twelve people on your list? That’s enough.

Don’t wait for more people – level the room. Impress the people in front of you. Serve the people who signed up.

“Fortunately for us, Gerard Cosmos from Matador Records happened to still be there and offered us a record deal after that, so it actually really worked out.”

You never know who might read your newsletter, so don’t hold back.

If five people sign up, you’re writing an email for five people this week. Sit down and get to work.

Figure out how to write a newsletter for five people, because you’ve got a lot to learn.

Make your mistakes in front of a few people instead of fucking something up and sending out the wrong link to 5000 people.

Show up for the people who subscribed, who showed up to your gig on a Tuesday night, or who ordered your product.