THE WORK COMES FIRST

From “Don’t Build an Audience,”

“There are two ways for your content to gain immediate traction: somebody references it or an algorithm serves it. Both provide liquidity to your content, distributing it to interested consumers.

If you write something amazing, a few emails to some key people in your field is all you need to start this process.”

You can make things that people want to share with their friends, but don’t fall into the trap of making work just to please an audience.

Just make sure the work you’re making is warming your soul, first and foremost. Then, just keep making cool stuff, show it to your friends, over and over again.