ARE YOU MULLET MARKETING?
I’ve heard the mullet described as, “business in the front, party in the back.”
Usually, an artist’s social media feeds is the party.
Loose and free, filled with witty rants, spontaneous photos, and lengthy captions.
The likes pour in, the replies, the engagement.
That’s the “party in the back.”
But then you subscribe to an artist’s email newsletter and get their “email blast.”
Some images, text, a button that says “BUY NOW.”
No lively text. No attitude. No swagger.
That’s “business in the front.”
Please, go ahead and break my inbox and my heart with your sad tales from the road. I can take it.
Show up in my inbox like you do on my social media feeds.
Make me laugh with your snarky videos, and your dry humor.
Include some photos from tour, the studio, and your practice space.
Instead of giving Zuck & Musk your best material for them to monetize, pour your magic into the emails that you send to your fans.
💬 Questions or thoughts? Send me an email.
One-to-one help via email. Let’s figure out your website, your newsletter, your online store without a Zoom call, new logins, or calendar links. Learn more here.
In this 90-minute hands-on session (and cohort?!), we'll be building a real web page together. You'll write some HTML (by hand!), add some style, and publish it to the internet before we say goodbye. Register here.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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