EMAIL TO WEBSITE
I’ve been saying that your email newsletter isn’t your permanent address, it’s a delivery truck – just make sure you’re delivering your audience to your permanent address!
I see so many artists hype their latest video in a newsletter and link it to YouTube. YouTube is a platform where you give up all control over branding, design, layout, vibes. The entire site is built to keep users (your fans) on their site – not yours.
Instead, put the video on your own site, and link to it. Deliver your fans to your permanent address.
💬 Questions or thoughts? Send me an email.
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