YOUR EMAIL LIST IS GOLD
Posted this on Substack Notes recently:
“Most of your readers are probably reading via email, not the Substack app. Which means FOCUS ON YOUR SUBSCRIBERS!
Substack Notes is nice and all, but it’s a lottery ticket, and your email list is already a pile of gold.”
The image below shows the top traffic sources for a recent newsletter.
Just 6% from the Substack app, which tells me that most of my readers don’t have the app installed, probably.
So all the time I spend on Notes, or Chat, or noodling around with Substack Live is not seen by most of my subscribers.
Now, I will say that messing around with Substack Live is in fact valuable because I’m able to download the video afterwards, and share that with my email list.
But overall it’s standard social media – most everyone misses everything you post.
💬 Questions or thoughts? Send me an email.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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