THE TIMING OF “NOT NOW”

Published On: February 24, 2026Categories: Email Guidance

Sometimes I help people realize that building something is a lot of work. Here are two examples of that, where we arrived a few rounds into our Email Guidance sessions:

“Took some time to sit with it and realized that pursuing [REDACTED] isn’t realistic for me at this time. I really appreciate your insight and the clarity it helped bring me.”

“In the end, I was able to decide that I actually want to scale back and just have [REDACTED] as a “fun thing” for me and that my [main job] needs to be my sole focus for work. I don’t have the energy to do both and so your help also helped me figure that out too!”

It’s not “never,” it’s just not now. Sometimes things need to come into alignment, doors need to open, others need to shut. That can take time, even years. I didn’t set off years ago thinking I’d be helping people with this as I approach turning 50 years of age, but I know 25 years ago all of this would have been “not now.”

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I’m Seth Werkheiser! Get in touch: seth@socialmediaescape.club

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