THE BUSINESS MODEL THAT REWARDS TRAPPING THE USER

This from Jésabel DC at Config 2026 (this quote at the 1:08 mark):

“Technology wasn’t better in the early 2000s because designers were more ethical or more thoughtful. It was better because they hadn’t yet be handed the business model that rewarded trapping the user.”

She says “in the early 2000s the internet was a place you visited,” and then you went on with your day. I like to say that I just want to visit the internet, I don’t want to live there.

I was asked recently on a podcast interview what I’m running from in regards to social media, and I’m not sure I gave the best answer but I’m still thinking about it (which is why we appear on podcasts and face questions we’ve never been asked before in real time).

But I guess I’m running from one thing – the idea the social media is neutral, when it’s in fact user-hostile, designed and built by people with multiple vacation homes ensuring I spend hours everyday scrolling, engaging, and filling my head with every last drop of drama, turmoil, atrocity, and outrage.

That’s what I’m running from, I suppose. As Jésabel DC says, I am running from “the business model that (rewards) trapping the user.”