JUST DON’T QUIT
My friend Bradley Spitzer sent me this, from David Hieatt:
A newsletter is playing the long game. But it is a good game. The more you can help your readers, the more they trust you.
Around 2 years ago, I started a paid for newsletter.
98% of your free newsletter readers won’t sign up for it. 2% will.
That’s enough.
Then make sure you put a ton of effort into writing it.
And just keep going.
Your biggest talent is you won’t quit.
You don’t have to out run a bear, you just have to out run your friends.
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