GO BEYOND “SIGN UP FOR UPDATES”
“Don’t just tell people to subscribe to your newsletter,” is something I said on a recent Substack Live.
This sign up box in the footer of the Autonomous website caught my eye:
Workshop Notes
Drops, build logs, and what broke this week. From the workshop floor.
Getting people into your world is the first part of the journey. Them signing up for your email list? Well, that’s on them. But offering something besides “updates” goes a long way.
Words matter. Language has power. Hype your newsletters beyond “updates,” or “the latest news.”
💬 Questions or thoughts? Send me an email.
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I’m Seth Werkheiser! Get in touch: seth@socialmediaescape.club
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