BUILD YOUR AUDIENCE WITH INTENT

From my talk with copywriter & strategist Jen Baxter, where we definitely talked about going deeper with our existing audience instead of seeking more.

Instead of 10 posts, what if you just talked to 10 people? Have 10 Zoom calls with people. It’s scary—you don’t know who you might be talking to. But you can select who those 10 people are. If someone’s always commenting on your stuff, that’s probably a good person to DM and say, “Hey, can we hop on a Zoom call?”

Build that group of people to figure out and think about and knock ideas around with, instead of constantly publish, publish, publish and hope something sticks.

Watch the full interview here.