THE WORK COMES FIRST
From “Don’t Build an Audience,”
“There are two ways for your content to gain immediate traction: somebody references it or an algorithm serves it. Both provide liquidity to your content, distributing it to interested consumers.
If you write something amazing, a few emails to some key people in your field is all you need to start this process.”
You can make things that people want to share with their friends, but don’t fall into the trap of making work just to please an audience.
Just make sure the work you’re making is warming your soul, first and foremost. Then, just keep making cool stuff, show it to your friends, over and over again.
💬 Questions or thoughts? Email me.
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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Looking for quiet, thoughtful guidance without the noise? My Email Guidance offering gives you calm, steady support — all at your pace, all via email.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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