Ignore algorithms, send emails, use less tools, and more
- Stop worrying about the algorithm and include the link. Put in two links. I’d rather 10 people see my post with a direct link than sending 100 people on a wild goose chase to find my link in bio or in the comments. Do everything you can to offend the algorithm.
- Got an important update for your subscribers? Venue change, running late for a group Zoom chat? Email, don’t post. Not everyone sees your Substack Notes. Heck, most of your subscribers probably don’t even have the app installed. A recent note of mine was seen by 135 of my 6,000+ subscribers – that’s 2.2% of my audience. Send the email, it’s the most direct way to reach your audience. Another excuse to delete your social media entirely.
- “Do work. Be seen.” Wise words from Rob Cannon (read it here). Don’t “yeah, but” me on this. You have to do the work first. The work must be done. Keep doing the work until the work is better. Then, when the moment is right and you are “seen,” the work will be ready for the moment because you’ve been doing the work. Less worrying about the “seen” part, and more work. Bonus points if you do that work with and around other people (you should host a group Zoom call).
- Use less tools. Less automation. Less funnels. Less drip campaigns. Less “email blasts.” AI ain’t gonna win because it can’t show up at an art gallery, curate a photo book, book a show, or be a good podcast guest – but you can. Do work that doesn’t scale. Add so much humanity and grace to your work that people question your sanity.
- BONUS: Be careful sending a “re-engagement campaign” to all your zero and one star folks, because it can lead to a very low open rate email, which can trigger spam flags, and get your sending privileges suspended. Proceed with caution with “list hygiene” here on Substack.
💬 Questions or thoughts? Send me an email.
In this 90 minute Zoom call we're building a real link-in-bio page together. You'll start with a template, make it yours, and publish it to a real web server before we say goodbye. And we'll be using totally free tools. No monthly plans. Zero experience needed. Sign up here.
Live sessions weekly: Co-working (Tuesdays at 12pm EST), Escape Pod group calls (Thursdays at 2pm EST, monthly special guests), and occasional Mini Q&A sessions. Start with a one month membership here.
READ MORE POSTS ABOUT:
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 day membership and hop on our next Zoom call meeting!
Email me: seth@socialmediaescape.club
Subscribe via RSS