EMAIL TO WEBSITE

Published On: June 26, 2025Categories: Email Marketing, NewslettersTags:

I’ve been saying that your email newsletter isn’t your permanent address, it’s a delivery truck – just make sure you’re delivering your audience to your permanent address!

I see so many artists hype their latest video in a newsletter and link it to YouTube. YouTube is a platform where you give up all control over branding, design, layout, vibes. The entire site is built to keep users (your fans) on their site – not yours.

Instead, put the video on your own site, and link to it. Deliver your fans to your permanent address.

💬 Questions or thoughts? Send me an email.

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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️‍🌈🏳️‍⚧️

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