STOP DOING THINGS YOU HATE DOING

When do we stop doing things we hate for people who don’t care and start doing things we love for people who already love what we do?

• “God, I hate posting on social media.”
• ”Making content for social media is so draining.”
• ”All the time I spend on social media promoting my work feels like such waste of time.”

We have people right in front of us – digitally, and in real life. Imagine if we spent our time and energy on them, instead of spinning our wheels on social media trying to impress everyone and no one?

Like Molly Ella says in ‘The hard truths of content creation” (emphasis mine):

“The community that I have grown online are the reason that I continue to do what I do. Their thoughtful messages and comments can lift me even on a bad day. I recognise the names that come back again and again and I’m so grateful for them.

I intend to continue to prioritise nurturing these existing relationships as opposed to solely focusing on attracting new people.”

Growing relationships isn’t just about subscribers or “fans,” either. It’s about the entire community that exists in the little world around us.

In the music world, this could include producers, label owners, painters who make album art, effects pedal makers, and/or the local record shop owner.

So instead of posting for “everyone” and hoping to get discovered, we build a foundation of great people in our orbit with intention. That community is how we’re going to untangle ourselves from the social media / creator economy shit show.

As Metalabel wrote, “The creative status quo has made us lonely content machines” (read the whole thing from their New Creative Era booklet).

Our individual Social Media Escape Plan gains momentum in backyards, and on Zoom calls with other creative spirits, without algorithims.

Let’s go.