GIVE YOUR ANNOUCEMENTS SOME EFFORT
From ‘25 THINGS TO SAY INSTEAD OF “NEW VIDEO‘ over at my HEAVY METAL EMAIL newsletter on Substack:
Every day, a hundred bands have a new music video to promote, but these creative, gifted, genius artists only seem to know one way to announce their new creative vision to the world:
NEW VIDEO [link]
Hours of planning, hiring a director, gathering equipment, location scouting, lighting, permits, and a long ass day playing in the woods or in an abandoned warehouse, and when it’s time to announce it to the world – the creative well is empty.
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