WE’LL THRIVE WITHOUT SOCIAL MEDIA

Rick Rubin had quite a media tour a few months back, but it’s a quote from this 2014 interview that stuck with me:

“Everything was trying to make something cool to play for our friends that they would like.”

When you change this to “make something cool to post on social media,” you’re in trouble.

There’s a chance it might take off. But most likely most of your fans won’t even see it.

Social media algorithms are designed to limit your reach.

That’s why you should have an email list that your fans can subscribe to.

You can call email lists old fashioned, but so are vinyl records, and everyone who buys them online gets a receipt and shipping info delivered direct to their email inbox.

Send an email to your fans more than once a month. It’ll be okay, your fans signed up because they wanted to hear from you.

Instead of posting a funny meme on social media, message it to a friend.

Call a buddy and tell them you’re sending them something to check out.

Set up a Zoom call with your creative community and make art together (like my friend Robin does, every other Friday with her Creative Drop-In).

Make cool stuff, and show it to your friends without social media.