MAGIC BEFORE MARKETING

Many of us are artists before we’re “SOCIAL MEDIA MANAGERS,” or “EMAIL MARKETING EXPERTS.”

The energy goes into the art first, then later we buy that nicer guitar, that plugin, that course, those art supplies, but it’s all to support the art.

So figuring out how to promote what we do – in a way that aligns with our soul – that’s an art, too.

There are lots of examples on how to promote your art, but use them only as guides, because your path is as unique as you are as a human being.

We’re not all obligated to make dance video on TikTok.

But like tuning a guitar, we still have to learn the workings of Substack or Mailchimp, or how to schedule a Tweet.

We’re gonna be beginners, again.

Don’t let the fear stop you from sending that first email, uploading your first video, or playing your first show – no one will be thinking about it as much as you are, I promise.

This text above is from @gisellebuchanan on Instagram, and I love it so much.