MOVE FAST AND MAKE CHANGES AS NEEDED

Yep, things look slightly different here at Heavy Metal Email.

I discovered an account that started in 2019 was using the same “iOS email app with 666” design for their logo, so I switched things up.

Aside from the batch of stickers I made with that old design, it’s not a great loss. I doubt any of you reading this right now will un-subscribe, and six minutes after reading this you will have forgotten all about it.

It’s okay to scrap old things and start fresh.

That’s why you should start your email list today.

Pick a service like Button Down or Substack or Beehiiv and just start.

Like I wrote in “GET BETTER AT REACHING YOUR FANS,”

If you start with Mailchimp, you can send five emails and decide you hate it and use something else.

Just export your subscribers and leave.

I did this recently with a client.

We sent two email campaigns and jumped to Substack.

We are at week 33 of 2023. Do not wait until the new year to “maybe figure out that email thing.”

It will only get harder to reach your fans on social media in the coming weeks and months – it’s time to figure out your Social Media Escape Plan, friends. Let’s go.