OWN YOUR SPACE OR SOMEONE ELSE WILL

Search for a band on Google in 2023 and you’ll probably get these results:

Wikipedia.
Twitter.
Spotify.
Lyrics site.
Rate Your Music.
Bandcamp.
Bandsintown.
Metal Archives.
Another lyric site.

Without a website, you’re letting your fans wander the internet wasteland in search of your magic spells.

Below are the last 30 days of Wikipedia page views of a semi-active band with no website (I’m not saying who):

That’s 3,022 page views that you could’ve been on a band’s website, where fans could have:

• Bought an album or shirt
• Signed up for your email list
• Bought a ticket to an upcoming show

Having a website means controlling your story with a bio, linking to official merch (or selling it directly to your fans), and collecting email addresses to build a relationship over the next few years.

Sure, maybe that 3,022 isn’t 100% accurate, but even if it’s just 1,000 page views, I’d sure as heck take it.

And if you don’t take it, the shitty lyrics site will.

WEEKEND TASKS

Here’s four things you can do before Monday that might help.

1. Do a Google search for your brand / band / service and see what comes up. If you’re not at the top, get to work!
2. Don’t have a website? Get one. Take a few hours and set up a Square Space site with your logo, photos, and links. It ain’t much, but it’s a start, and you could have it done by Monday.
3. Oh, you don’t have a domain name? Head to Hover and buy one today (that’s a referral link).
4. Read my interview with Matt DeBenedictis, the Manager of Compliance from Mailchimp, and learn how to make sure your email marketing campaigns don’t end up in the Promotions tab (or worse).