RE-SEND THAT THING YOU WROTE TWO YEARS AGO

Your biggest fans don’t know what you released a year ago. Heck, they probably missed the announcement you made last week, too.

It’s not that no one cares about your latest work, it’s that no one knows about it. They’re living their lives, working their jobs, paying their bills – your next big thing probably isn’t on their mind, at least without mentioning it several times over several weeks.

The trick is carrying over the same creative energy that you pour into your work into how you talk about it, how you share it.

Coca Cola doesn’t run ads about the price of 12 packs throughout the week. Instead, they find creative ways to remind the world, “hey, we’re here.” And they’re the biggest soft drink in the world, right?

In the same way, someone heard Led Zeppelin for the first time today. Watched their first episode of Seinfeld. There are people who’ve still never watched Star Wars.

Almost everyone that subscribed to your newsletter in the last month missed the great thing you created two years ago. Re-send it.

Let’s talk about sharing our old work, promoting it in new ways, and using it to build a foundation of our journey forward. 

Join this week’s Escape Pod Zoom call and join the conversation with other smart creative folks, and let’s explore this together.

Thursday, April 16 from 2:00 PM – 3:00 PM EST: https://luma.com/r4jwgreo