RESIST AND UNSUBSCRIBE BUT ONLY ON INSTAGRAM I GUESS
Starting an email list is so hard, even Kara Swisher and Scott Galloway can’t figure it out. In 2026!
These two have started Resist and Unsubscribe, and they’re no luddites. And you know they’re surrounded by smart people!
That’s why it’s weird to me (in 2026) to share a very important message on a platform where probably 95% of their audience won’t see their next post.
“Hey, we’d boycott Instagram too if we could, but we need it to get this message to you. Share this message widely on Instagram, encourage your friends to repost, get everyone on board.”
Every smart phone ships with an email app, but not everyone is on Instagram. I can’t watch a single video on Scott’s profile because I don’t have an account.
In Scott’s post “The Algebra of Resistance,” the Resist and Unsubscribe has gotten a lot of traffic, but without an email sign up form no one subscribed for future updates.
Building a base of supporters is one thing. Reaching them with your next message is another.
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